More Places, More Bookings: Building Your Visibility Strategy - Hospitable Conference

HospitableMar 5, 202640m 24s6.6K viewsScore 85
Growth & Marketing
intermediate
distribution strategy
direct bookings
channel mix
OTA diversification
booking engine
M

Summary

AI-generated

Learn how to build a balanced distribution strategy for your short-term rental business by diversifying beyond OTAs and focusing on direct bookings. The session covers channel differences, direct booking benefits, and practical steps to increase visibility and bookings.

Key insights

  • A healthy channel mix should aim for direct bookings to be over 50%, with no single OTA channel exceeding 50% of total bookings to mitigate risk.

Mistakes to avoid

  • Relying on a single distribution channel for all bookings is a significant risk, especially for properties with more than a couple of units.

Tools & resources

  • Hospitableplatform

    Hospitable is a short-term rental industry super app that can help manage distribution and direct booking efforts.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial