Marriott Homes & Villas: Should Airbnb Hosts Join? (2019)

3.1K viewsPublished: October 14, 20198m 26sScore: 75
Growth & Marketing
intermediate
OTA Strategy
Multiple Properties
Revenue Management
Market Research
Occupancy

Summary

Richard Fertig and Erica discuss Marriott's entry into the STR market with their Homes & Villas platform and its potential impact on Airbnb and VRBO hosts. They suggest hosts diversify and try listing on multiple platforms to increase bookings, noting Marriott's advantage with its loyalty points program and the importance of first-mover advantage on new platforms.

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