Mid Term Rentals Are BOOMING - Here’s Everything You Asked Me

696 viewsPublished: July 1, 202544m 8sScore: 85
Growth & Marketing
intermediate
Mid-Term Rental
Direct Booking
Pricing Strategy
Market Research
Profitability

Summary

Expert hosts Jesse Vasquez and Tanisha Spencer discuss the shift from short-term to mid-term rentals (MTR). They emphasize the importance of market research, specifically hotel ADRs, to price properties competitively for corporate clients. The session covers strategies for reducing platform dependency through direct booking relationships with relocation agents and home builders, while highlighting that MTR guests prioritize functional living (sleep, kitchen, quiet) over vacation amenities.

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