Booking Direct in 2026?

LodgifyJan 9, 20260m 25s1.6K viewsScore 75
Growth & Marketing
intermediate
Direct Booking
OTA Strategy
Airbnb
Booking.com
Market Research
M

Summary

AI-generated

This video features street interviews with travelers regarding their willingness to book directly with hosts versus using OTAs like Airbnb and Booking.com. It highlights that while some are open to direct booking for better prices or recommendations, trust and price comparison remain the biggest hurdles for independent host websites.

Key insights

  • Travelers who are open to direct booking typically perform price comparisons across platforms like Booking.com before committing.

Mistakes to avoid

  • Failing to establish social proof or a professional online presence, which leads potential guests to choose OTAs for 'perceived safety.'

Tools & resources

  • Lodgifytool

    Lodgify provides tools for hosts to create their own direct booking websites and manage reservations.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial