Best Marketing Strategies For Serviced Accommodation l How To Get Direct Bookings

Dave Cordner Mar 26, 20229m 10s6.6K viewsScore 75
Growth & Marketing
intermediate
direct bookings
serviced accommodation marketing
SEO for STRs
social media marketing
video marketing
M

Summary

AI-generated

This video outlines essential marketing strategies for serviced accommodation hosts aiming to increase direct bookings. Learn how to optimize your website for Google, leverage social media, create engaging video content, and collaborate with local businesses to drive traffic and reduce OTA commissions.

Key insights

  • Generating direct bookings is crucial for serviced accommodation businesses to save on OTA commissions and gain more control over their revenue.

Mistakes to avoid

  • Relying solely on OTAs for bookings means paying significant commissions and losing control over guest acquisition and marketing efforts.

Tools & resources

  • Sendible/Hootsuitetool

    Utilize social media scheduling tools like Sendible or Hootsuite to automate content posting across multiple platforms.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial