The Most Important Metric For Your Business

145 viewsPublished: October 29, 20220m 37sScore: 82
Growth & Marketing
intermediate
Direct Booking
Repeat Guests
OTA Strategy
Market Research

Summary

This video emphasizes the importance of tracking new traffic versus recurring business to accurately measure marketing ROI. It provides tactical advice for advertising on regional platforms, suggesting that hosts avoid cheap, low-visibility packages and instead negotiate for premium placements and email blast inclusions.

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