Social media and email marketing should work hand-in-hand
Summary
This video emphasizes the importance of integrating social media and email marketing for short-term rentals. Social media is recommended for sharing personality and local attractions, while email marketing should focus on strategic sales messaging to convert potential guests. Hosts are encouraged to build an active email list of potential guests and leads, and nurture relationships through authentic social media engagement.
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Curated by Learn STR by GoStudioM