STRU is going through some big changes....
Summary
Richard Fertig discusses upcoming changes to the STRU channel, moving beyond basic Airbnb tips. The channel will focus on innovating, being creative, and moving forward, with a detailed update to be released on Friday. He encourages viewers to watch the legacy content, but emphasizes that STR hosting 2.0 requires a new approach.
More from Growth & Marketing
A cottage featured in the show 'Heated Rivalry' will be listed on Airbnb, a move likely to generate interest. This presents a potential opportunity for the host to boost visibility and attract bookings. Hosts can learn from how this listing is marketed and use similar strategies.
Airbnb's report reveals a surge in travelers choosing rural destinations in Asia Pacific, with 89% visiting non-urban areas. This trend reflects a desire for authentic experiences and deeper cultural connections, leading to low double-digit year-on-year growth in nights stayed. Hosts in these areas benefit economically from increased tourism.
In 2026, the Airbnb Community Fund will support Thai nonprofits. This initiative showcases Airbnb's commitment to local communities. It represents an investment in Thailand's social and economic development, which will ultimately impact the broader STR landscape.
Curated by Learn STR by GoStudioM