- Home
- /
- Videos
- /
- Growth & Marketing
- /
- Takeaways and learning lessons from VRMA Orlando (Ep 597)
Takeaways and learning lessons from VRMA Orlando (Ep 597)
Summary
Moira Sedgwick and David Curtis share their takeaways from the VRMA conference, including insights on guest experience, AI, travel insurance, and the importance of advocacy. The discussion covers preparing for conferences, making connections, and participating in panels. It highlights the importance of a thoughtfully curated guest experience, even down to small details and self care for hosts during intensive events.
Related Videos
More from Growth & Marketing

The travel industry is facing fragmentation due to tech companies building their own AI-powered travel planning systems. Amazon's Alexa, Meta's new AI model, and Google's Gemini are all entering the space, but their lack of a unified playbook means distribution and visibility for OTAs will be challenging. Hosts should stay informed on how this impacts OTA partnerships.
Vrbo shifts its advertising strategy, moving away from direct competition with Airbnb and focusing on aspirational content and guest expectations. The platform's new tagline, "If you know, you Vrbo," targets a pre-sold audience. Hosts should focus on high-quality visuals and consistent presentation to align with Vrbo's evolving marketing.
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
Curated by Learn STR by GoStudioM



