The Airbnb redesign is screwing hosts. This is what you need to do right now.

RobuiltJun 13, 202225m 3s41.7K viewsScore 85
Growth & Marketing
intermediate
Airbnb redesign
host strategy
listing optimization
professional photography
SEO for Airbnb
M

Summary

AI-generated

This video explains Airbnb's recent redesign, which categorizes listings by experience rather than location. Hosts will learn how to adapt by focusing on unique experiences, professional photography, SEO optimization, and diversifying their portfolio to improve visibility and bookings on the platform.

Key insights

  • The redesign prioritizes listings with strong aesthetic appeal and 'Instagrammable' qualities, potentially disadvantaging hosts with older or less visually striking properties if they don't adapt.

Mistakes to avoid

  • Neglecting to optimize listing copy and photo captions with relevant keywords can prevent a listing from being discovered within the new experience-based categories.

Tools & resources

  • Host Campcourse

    Host Camp is a 12-month mentorship program by Robuilt for learning Airbnb hosting strategies and business scaling.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial