THE NEW STRU 2.0!! (why we're changing our content)
Summary
Richard Fertig announces a shift in content strategy for his YouTube channel, STRU (Short Term Rental University). The channel will move away from simple "tips and hacks" and instead focus on documenting the journey of investing in and developing STR properties, complete with successes and failures, presented more as a show or documentary. The goal is to provide a deeper, more insightful, and real-time experience for viewers.
More from Growth & Marketing
Countries are simplifying visa processes to attract Indian tourists, a rapidly growing outbound tourism market. France is offering visa-free airport transit and simplifying visa procedures for students, while Armenia allows visa-free entry for Indian passport holders with valid permits. These developments could indirectly boost STR demand in these destinations.
Airbnb introduces Reserve Now, Pay Later, allowing guests worldwide with moderate or flexible cancellation policies to book without immediate payment. This flexibility, already successful in the U.S., targets group trips and budget-conscious travelers, driven by new data showing demand for flexible payment options in Asia Pacific. This innovation complements existing payment options to boost bookings.
This Skift article highlights Airbnb's experimental airport pickup service, raising speculation about potential future ventures. The platform's expansion beyond accommodations may signal a broader move into travel services, possibly including flights. This could significantly impact the STR landscape by integrating transportation and lodging.
Curated by Learn STR by GoStudioM