The Right Way to Use Influencers to Promote Your Airbnb (Without Getting Burned)
Summary
In this video, Thanks for Visiting offers advice for STR hosts who are interested in partnering with social media influencers. The hosts cover what to consider before the partnership, how to vet the creator, setting goals for bookings or brand awareness, the types of deliverables to ask for, how to protect the property with contracts and insurance, and pricing considerations. They suggest hosts avoid the trap of getting lost in a creator's follower count and missing the opportunity to partner with hyper-local "micro-influencers".
Related Videos
More from Growth & Marketing
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
RedDoorz, a budget hospitality platform, has maintained 25% YoY growth, driven by a multi-brand strategy. They are expanding AI-driven systems and company-operated hotels to enhance customer experience. Travelers prioritize shorter regional trips, authenticity, and experiences over accommodation spending, impacting host strategies.
Hopper's B2B arm, HTS, has secured a deal with RBC, Canada's largest bank, taking over from Expedia Group after 12 years. This move comes as Capital One Travel downgrades its relationship with HTS, creating questions about Expedia’s travel partnerships. The contract's exclusivity with RBC put other Expedia partnerships at risk.
Curated by Learn STR by GoStudioM