This Airbnb is Missing a HUGE Opportunity (why marketing matters)

1.9K viewsPublished: November 15, 20199m 21sScore: 82
Growth & Marketing
intermediate
Social Media
OTA Strategy
Unique Stays
Amenities
Listing Description

Summary

Richard Fertig reviews an Airbnb stay on a Kona coffee plantation in Hawaii, identifying a missed marketing opportunity. He stresses focusing on unique experiences to attract a specific "tribe" willing to pay a premium, suggesting that showcasing the coffee plantation in Airbnb listings more prominently would elevate the experience and attract coffee lovers.

Related Videos

More from Growth & Marketing

Airbnb Launches New Host Bonus as World Cup Travel Demand Builds - westsidecurrent.com

Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.

2 days ago75
How this founder is building the ‘Airbnb’ for creative hourly spaces to end the frustration creators face - Indian Startup News

This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.

2 days ago65
Airbnb promises $750 to lure new hosts to provide homes for World Cup visitors - Houston Chronicle

Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.

2 days ago85

Curated by Learn STR by GoStudioM