This answer is broad, but it should give you a solid starting point to dig deeper from here.

John BianchiJun 12, 20250m 57s669 viewsScore 75
Growth & Marketing
beginner
Listing Description
Amenities
Market Research
OTA Strategy
M

Summary

AI-generated

To create a unique STR experience, you must first choose a specific demographic (families, couples, bachelor parties). Then, determine what would make that group's experience amazing, going above and beyond, so they choose to spend their money with you. An example is romantic experiences for couples, something they'd spend their anniversary on.

Key insights

  • Figuring out which demographic you want to market to is key to creating a unique experience.

Mistakes to avoid

  • Don't market to everybody, you will end up marketing to nobody.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial