This should be your purpose for TikTok #shorts
Summary
The purpose of TikTok videos and short-form content is to either drive traffic to your website for immediate sales or to grow your Instagram following. According to the speaker, gaining 40,000-50,000 Instagram followers through a TikTok video is a substantial achievement, potentially worth $2.2 to $2.3 million, based on his own experience and valuation.
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