Some hosts are getting access to a new “direct booking link” inside their Listing Editor.

The Short Term ShopAug 29, 20260m 9s1.0K viewsScore 85
Growth & Marketing
beginner
Airbnb
Direct Booking
OTA Strategy
Profitability
M

Summary

AI-generated

Airbnb is rolling out a new 'direct booking link' feature within the Listing Editor for some hosts. This link allows hosts to drive traffic to their listing with significantly reduced host service fees (dropping from 15.5% to as low as 6%) while maintaining Airbnb’s payment processing and AirCover protections.

Key insights

  • Hosts have the option to pass the fee savings directly to the guest as a discount to incentivize booking through the link.

Mistakes to avoid

  • Assuming the feature is available to everyone immediately; it is currently an early rollout for select hosts.

Tools & resources

  • AirCoverservice

    Airbnb protection for hosts included even when using the new direct booking link.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial