Untapped Markets for Midterm Rentals Exploring Specialty Audiences
Summary
This video discusses various specialty audiences who require mid-term rental properties. Instead of focusing on vacation stays, the host mentions audiences like military personnel, corporate travelers, graduate/undergraduate students, digital nomads, baby boomers, people displaced due to national disasters, insurance adjusters, medical students, healthcare professionals, and people in-between homes, suggesting that STR hosts can expand into mid-term rentals by catering to these specific demographics.
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