Untapped Markets for Midterm Rentals Exploring Specialty Audiences

Al Williamson - LeadingLandlordOct 5, 20230m 59s70 viewsScore 75
Growth & Marketing
intermediate
Mid-Term Rental
Market Research
Occupancy
Revenue Management
M

Summary

AI-generated

This video discusses various specialty audiences who require mid-term rental properties. Instead of focusing on vacation stays, the host mentions audiences like military personnel, corporate travelers, graduate/undergraduate students, digital nomads, baby boomers, people displaced due to national disasters, insurance adjusters, medical students, healthcare professionals, and people in-between homes, suggesting that STR hosts can expand into mid-term rentals by catering to these specific demographics.

Key insights

  • Insurance companies and adjusters need housing for months at a time in case of national disasters.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial