Deeper Research = More Money

292 viewsPublished: January 31, 20240m 43sScore: 85
Growth & Marketing
intermediate
STR research
buyer persona
data-driven decisions
market analysis
investment strategy

Summary

This video emphasizes the critical role of in-depth research for success in the short-term rental (STR) market. The speaker argues that many investors skip this crucial step, opting for assumptions or desired outcomes instead of data-driven decisions. By conducting thorough research, hosts can gain a deeper understanding of their market and make more strategic choices.

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