VRS568 - The Untapped Market: Boost Bookings with Accessible Vacation Rentals with Adam Norko and...

Vacation Rental Formula Business SchoolJul 17, 202457m 25s16 viewsScore 85
Growth & Marketing
intermediate
accessible rentals
disability market
first mover advantage
guest experience
untapped market
M

Summary

AI-generated

This video explores the significant untapped market of accessible vacation rentals, highlighting the business opportunity presented by the 26% of the US population with disabilities. Hosts will learn how to expand their offerings beyond basic wheelchair access to include cognitive and sensory needs, ultimately attracting a broader guest demographic and increasing bookings.

Key insights

  • By 2030, 72 million seniors will have the means and desire to travel, highlighting the growing importance of catering to an aging population with potential accessibility needs.

Mistakes to avoid

  • Misapplying the ADA (Americans with Disabilities Act) to vacation rentals is a common error; the ADA primarily applies to hotels and has specific requirements that generally do not fit the short-term rental model.

Tools & resources

  • Becoming rentABLEplatform

    Becoming rentABLE is a listing platform focused on accessible short-term rentals and offers expertise in identifying and certifying accessible properties.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial