VRS633 - The Trustology: The Secret to a Successful Direct Booking Strategy with Chris Maughan
Summary
This episode of Vacation Rental Success, featuring Chris Maughan of i-PRAC, explores the importance of building trust to secure direct bookings. The conversation delves into the psychology behind guest decision-making, the uncertainty spikes that deter direct bookings, and actionable strategies for enhancing trustworthiness.
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