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VRS634 - The Direct Booking Mindset Shift: What Every Host Needs to Hear Right Now
Summary
This Vacation Rental Formula podcast episode features Jenn Boyles, founder of the Direct Booking Success Summit, who discusses the shift towards direct bookings as a year-round strategy and shares practical tactics to take back control from OTAs. She explains how hosts can build a sustainable and independent future for their businesses with creative lead magnets.
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