Welcome to our live show!

42 viewsPublished: February 26, 202553m 1sScore: 81
Growth & Marketing
intermediate
Guest Communication
Social Media
OTA Strategy
Repeat Guests

Summary

Michael Chang hosts a conversation with Sarah and Emily of the KarWells, who discuss their background as best friends turned short-term rental entrepreneurs, with a specific emphasis on the power of building community to accelerate growth. They started during the pandemic by designing for other hosts, and that led to investing in properties themselves.

Related Videos

More from Growth & Marketing

News article thumbnail
Travel Is Facing a New Test: AI Fragmentation

The travel industry is facing fragmentation due to tech companies building their own AI-powered travel planning systems. Amazon's Alexa, Meta's new AI model, and Google's Gemini are all entering the space, but their lack of a unified playbook means distribution and visibility for OTAs will be challenging. Hosts should stay informed on how this impacts OTA partnerships.

3 days ago75
Vrbo’s New Tagline Signals the End of the Ad Wars — and a Bigger Strategic Shift

Vrbo shifts its advertising strategy, moving away from direct competition with Airbnb and focusing on aspirational content and guest expectations. The platform's new tagline, "If you know, you Vrbo," targets a pre-sold audience. Hosts should focus on high-quality visuals and consistent presentation to align with Vrbo's evolving marketing.

3 days ago82
Samsung Browser Users Can Now Access Airbnb Instantly - SammyGuru

Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.

3 days ago75

Curated by Learn STR by GoStudioM