What iGMS Customers Are Doing To Weather The Crisis (Ep.328)

Get Paid For Your PadApr 21, 202032m 16s113 viewsScore 85
Growth & Marketing
intermediate
crisis management
pricing strategies
listing optimization
automation tools
domestic travel
M

Summary

AI-generated

This video explores how short-term rental hosts are navigating the COVID-19 crisis, sharing data on revenue drops and effective recovery strategies. Hosts will learn about adjusting pricing, targeting domestic travelers, optimizing listings, and leveraging automation tools for operational efficiency and marketing.

Key insights

  • 31% of hosts are updating listing titles and descriptions to highlight 'staycation', 'work from home', or 'corona-free' benefits.

Mistakes to avoid

  • Using strict cancellation policies during a crisis can deter bookings, as guests are hesitant to commit due to potential travel disruptions.

Tools & resources

  • Email Marketing Servicestool

    Email marketing services like Constant Contact, Mailchimp, or Sendinblue can be used to follow up with past guests.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial