Why EVERY Airbnb Host Should Have a Unique URL for their Listing! (2019)

Richard FertigSep 30, 20195m 10s4.7K viewsScore 75
Growth & Marketing
intermediate
custom URL
Airbnb branding
listing optimization
guest recall
optionality
M

Summary

AI-generated

Learn how to claim a custom, branded URL for your Airbnb listing to enhance your brand consistency and make it easier for guests to find and remember your property. This strategy is a free, low-risk way to build your brand across platforms and potentially increase bookings.

Key insights

  • Airbnb now allows hosts to create custom URLs for their listings, which can be leveraged to build brand consistency across social media, personal websites, and the Airbnb platform itself.

Mistakes to avoid

  • Avoid using generic or meaningless terms, your full address, or just a series of numbers in your custom URL, as these do not contribute to branding and may violate Airbnb's guidelines.

Tools & resources

  • Get Started on Airbnbguide

    Richard's 'Get Started on Airbnb' guide offers further insights into building a successful short-term rental business.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial