WHY HOTELS ARE FOCUSING ON COMMUNITY (The Airbnb Effect)

Richard FertigAug 30, 20197m 22s1.8K viewsScore 75
Growth & Marketing
intermediate
community building
hotel trends
guest experience
differentiation
hospitality innovation
M

Summary

AI-generated

Hotels are increasingly adopting community-focused designs, inspired by Airbnb's success, to create engaging social spaces. Short-term rental hosts can learn from this trend by observing successful hospitality entrepreneurs and adapting innovative community-building strategies to differentiate their own offerings and attract loyal guests.

Key insights

  • Hotels are leveraging community spaces to build brand loyalty and attract a specific demographic, aiming to become a go-to choice for repeat stays.

Mistakes to avoid

  • Viewing hotel innovations as a direct threat rather than an opportunity to learn and adapt can lead to missed chances for business improvement and differentiation.

Tools & resources

  • STRU Facebook groupplatform

    A Facebook group for Short-Term Rental University members is available for community support.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial