VRS647 - The Missing Piece in STR Training: Why Soft Skills Matter More Than Ever - with Ali Camm...
Summary
This video explores the critical role of soft skills—empathy, emotional intelligence, and active listening—in short-term rental management. Expert Ali Cammelletti explains that while technical software training is common, the ability to connect human-to-human is what truly reduces guest complaints and improves team performance. The discussion provides a framework for 'coaching' rather than just 'training' teams, highlighting specific tactics like self-scoring calls and the importance of video-based feedback for remote VAs.
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Curated by Learn STR by GoStudioM