More Guests Are Asking for Discounts During COVID. How I'm Handling It
4.2K viewsover 5 years ago4m 59sScore: 75
Richard Fertig
Pricing & Profitability
intermediate
Pricing Strategy
Revenue Management
Guest Communication
Dynamic Pricing
Occupancy
Summary
Richard Fertig discusses the rise in guests asking for discounts due to COVID-19-related booking uncertainty. He recommends using a standard response to discount requests, sticking to your pricing unless financially necessary to lower it, and utilizing dynamic pricing tools to maximize profitability. The key is to run your business with confidence, not desperation.
