How to price your STR with Multiple Base Prices

The Short Term ShopApr 21, 202613m 36s306 viewsScore 85
Pricing & Profitability
intermediate
multiple base prices
seasonal pricing
dynamic pricing
PriceLabs
revenue management
M

Summary

AI-generated

This video explains how to implement multiple base prices (MBPs) in short-term rental pricing strategies, particularly using tools like PriceLabs. Hosts will learn why a single base price is insufficient for seasonal markets and how to adjust monthly rates to better match demand, ultimately increasing control and revenue.

Key insights

  • A single base price is often inadequate for short-term rental markets with significant seasonal swings, such as a beach house that commands much higher rates in summer than in winter.

Mistakes to avoid

  • Relying solely on a single base price in a highly seasonal market can lead to lost revenue, as it fails to capture the full potential during peak demand periods or deter bookings during low seasons.

Tools & resources

  • PriceLabstool

    PriceLabs is a popular tool used by many in the short-term rental industry for pricing management, offering features like custom seasonal profiles that can be adapted for MBPs.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial