The $1M Listing with $23k Revenue: A Myrtle Beach Case Study
Summary
This case study of the Myrtle Beach market explores how to identify undervalued assets by looking past poor historical revenue. It provides specific tactics for revenue management, including the 30% revenue lift from 'Guest Favorite' status and the importance of active PriceLabs management to combat a trend where 14% of bookings are now last-minute.
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