- Home
- /
- Videos
- /
- Pricing & Profitability
- /
- 4 Reasons I Don't Aim for 100% Airbnb Occupancy (and why it hurts your business) 2018
4 Reasons I Don't Aim for 100% Airbnb Occupancy (and why it hurts your business) 2018
Summary
Richard Fertig discusses four key reasons why aiming for 100% Airbnb occupancy can actually hurt your business. He argues that targeting around 75% occupancy is a more sustainable and profitable strategy, as it reduces wear and tear, allows for better maintenance, and attracts a more ideal guest profile, ultimately creating a better experience and ensuring long-term sustainability.
Related Videos

More from Pricing & Profitability

Recent tariff changes initiated by President Trump have created uncertainty for hotel owners, who are now assessing the potential impact on their costs. Confusion reigns due to rapid policy shifts and a lack of clear information. This situation may lead to issues for hosts as well as suppliers of furniture, fixtures and other goods.
Airbnb's stock rose 5.4% after a strong Q4 performance, buybacks, and a new employee share plan, signaling positive trends. These financial moves suggest robust growth and investor confidence in the platform's future. Hosts should be aware of these positive signals, as they reflect the overall health of the Airbnb market.
Airbnb is offering incentives for Tarrant County homeowners to list their properties during the upcoming World Cup, providing a potential revenue stream for hosts. Details on these financial opportunities are likely to be revealed soon, encouraging participation in this event. This could lead to a significant boost in local tourism and hosting revenue.
Curated by Learn STR by GoStudioM


