4 Reasons I Don't Aim for 100% Airbnb Occupancy (and why it hurts your business) 2018
Summary
Richard Fertig discusses four key reasons why aiming for 100% Airbnb occupancy can actually hurt your business. He argues that targeting around 75% occupancy is a more sustainable and profitable strategy, as it reduces wear and tear, allows for better maintenance, and attracts a more ideal guest profile, ultimately creating a better experience and ensuring long-term sustainability.
More from Pricing & Profitability
This article discusses the varying levels of short-term rental penetration across major hotel markets, potentially indicating shifts in demand and opportunities for hosts. The analysis from CoStar aims to explain why some locations see more STR activity than others. Understanding these market dynamics is crucial for hosts looking to optimize their strategies.
Booking.com's CEO, Glenn Fogel, experienced a 21% decrease in total compensation in 2025, totaling $35.4 million, following two successful years. The reduction stems from lower stock awards, not performance issues, as Booking Holdings significantly exceeded targets. Hosts can watch industry leadership pay for trends.
The Short Term Shop has surpassed $3.5 billion in short-term rental transactions, solidifying its position as the largest vacation rental real estate brokerage in America. This achievement highlights the continued growth and financial success within the STR market. This signifies the potential for investors and hosts looking to expand or enter the industry.
Curated by Learn STR by GoStudioM