Unlocking the Secrets of Effective Revenue Management
Summary
Bill Faeth and Emile Sahkel discuss how revenue management and marketing are the two most critical levers for short-term rental success in a post-COVID market. The conversation highlights the move from 'set and forget' dynamic pricing to a more granular, data-driven approach involving monthly seasonality goals, one-night minimums, and manual oversight of pricing tools.
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Curated by Learn STR by GoStudioM