Market History

PriceLabsJun 22, 20265m 31s2 viewsScore 88
Pricing & Profitability
intermediate
Dynamic Pricing
Pricing Strategy
Revenue Management
Occupancy
Market Research
M

Summary

AI-generated

This video explores PriceLabs' Market History tool, which analyzes roughly 350 nearby listings to provide a 1-2 year retrospective on local guest behavior. Hosts can use these insights to diagnose why bookings might be low by comparing their performance against market occupancy, booking windows, length of stay, and actual achieved ADR.

Key insights

  • The market booking window reveals whether a neighborhood is driven by planners or last-minute bookers, helping hosts know exactly when their pricing adjustments will have the biggest impact.

Mistakes to avoid

  • Setting minimum stays significantly higher than the market median, which reduces visibility and booking conversion.

Tools & resources

  • PriceLabstool

    A revenue management tool that combines automation and market data to maximize STR revenue.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial