The biggest thing that data can never account for is how well you manage an STR
Summary
This video emphasizes that while data is crucial for STR pricing and understanding market trends, it cannot fully account for the host's ability to manage the property effectively. The speaker advises hosts to use data to establish a baseline but also to investigate the 'why' behind the data by examining competitor properties and understanding their operational strategies.
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Curated by Learn STR by GoStudioM