ADR Strategy, Booking Windows & Local Insights in South Carolina, USA

164 viewsPublished: April 19, 202554m 52sScore: 78
Pricing & Profitability
intermediate
Revenue Management
Pricing Strategy
Dynamic Pricing
ADR
RevPAR

Summary

This RevLabs episode features Sarah Franzen and John An discussing short-term rental market trends in South Carolina, focusing on areas like Seneca/Clemson, Downtown Charleston, Charleston beaches, and Myrtle Beach. The speakers advise flexibility in pricing strategy during uncertain times, while accounting for local market behavior, OTA strategies, and macroeconomic issues.

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