Balancing Growth and Demand in a Shifting Market ft. Jeff Martinez, Red Rock Companies

52 viewsPublished: November 6, 202524m 45sScore: 76
Pricing & Profitability
intermediate
Revenue Management
Dynamic Pricing
Pricing Strategy
Market Research
Occupancy

Summary

In this episode of RevLabs by PriceLabs, host Kyle Driskell interviews Jeff Martinez, an Executive Assistant & Revenue Manager at Red Rock Companies. They discuss aligning operations, marketing, and revenue management for better results, local market knowledge in pricing, balancing growth with owner expectations, and strategies to adapt to shortening booking windows and daily pricing shifts.

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