Daily Rates Down & Shorter Stays - Lodgify 2023 Holiday Season Report
Pricing & Profitability
intermediate
ADR trends
booking window
direct booking
dynamic pricing
holiday season strategy
M
Summary
AI-generatedThis video analyzes Lodgify's 2023 holiday season report, revealing that Average Daily Rates (ADR) are down for direct bookings while OTAs see increases. Travelers are booking further in advance, with Saturday, December 23rd being the peak arrival day, and average trip lengths are decreasing. The report emphasizes optimizing direct booking channels to capture longer stays and leverage lower ADRs.
Key insights
For holiday reservations of 8+ days, 55% were made through direct booking channels, indicating a strong opportunity for hosts.
Tools & resources
Lodgify 2023 Holiday Season Reportreport
Lodgify offers a full written report on the 2023 holiday season industry trends.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial