How Smart Hosts Use Promos (Airbnb Vs. Booking.com Vs. VRBO)

Short Term Rental RichesOct 28, 202511m 1s677 viewsScore 85
Pricing & Profitability
intermediate
platform promotions
dynamic pricing
channel management
revenue maximization
booking.com
M

Summary

AI-generated

Learn how to strategically use platform promotions on Airbnb, Booking.com, and VRBO without sacrificing profit margins. Discover how to leverage these discounts for increased visibility and bookings while maintaining revenue through smart pricing and channel markups.

Key insights

  • VRBO offers a 'new listing discount' (20%) and an 'early booking promotion' (5%+ for bookings made 60+ days out), both aimed at attracting initial bookings and reviews.

Mistakes to avoid

  • Failing to use a PMS with markup capabilities when applying direct OTA discounts can lead to unintended revenue loss, as the discount is not offset.

Tools & resources

  • STR Management Handbookbook

    STR Management Handbook is a free guide offered to help hosts manage their short-term rental businesses.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial