How to Optimize Airbnb Occupancy Rate (what I do) 2018

12.5K viewsPublished: April 20, 20185m 55sScore: 75
Pricing & Profitability
intermediate
Pricing Strategy
Revenue Management
Occupancy
Profitability

Summary

Richard Fertig discusses whether 100% occupancy is always the goal for short-term rentals, arguing that maximizing profitability with the right guests is more important. He aims for 70-85% occupancy to allow for maintenance and attract higher-paying guests. Richard also warns against reducing rates too much to achieve 100% occupancy, which could lead to attracting the wrong guests and increased wear and tear.

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