How to Optimize Airbnb Occupancy Rate (what I do) 2018

Richard FertigApr 20, 20185m 55s12.5K viewsScore 85
Pricing & Profitability
intermediate
occupancy rate
profit maximization
guest quality
dynamic pricing
STR strategy
M

Summary

AI-generated

Learn why aiming for 100% occupancy in your short-term rental might not be the most profitable strategy. Discover how targeting 70-85% occupancy can lead to higher profits, reduced wear and tear, and attract better guests.

Key insights

  • Pricing strategy should aim to find the market's natural equilibrium, setting rates high enough to deter unsuitable guests and achieve desired occupancy, rather than simply filling every night.

Mistakes to avoid

  • Setting prices too low to achieve 100% occupancy can result in attracting guests who are not a good fit, potentially leading to property damage or negative reviews.

Tools & resources

  • Get Started on Airbnbcourse

    Richard Fertig's 'Get Started on Airbnb' course offers guidance for hosts on various aspects of the platform.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial