How to Price an Airbnb (Make More Money)

James SvetecMay 12, 202210m 43s240 viewsScore 85
Pricing & Profitability
intermediate
occupancy targets
dynamic pricing
pricing strategy
STR pricing
revenue management
M

Summary

AI-generated

This video explains a pricing philosophy centered on occupancy targets rather than just average daily rates. Hosts will learn how to benchmark their property's performance against top competitors and make weekly micro-adjustments to their pricing to maximize returns and avoid drastic rate cuts.

Key insights

  • Pricing based on occupancy targets, aiming for the 75th percentile of market performers, is presented as a more effective strategy than relying on average daily rates or 'set it and forget it' pricing.

Mistakes to avoid

  • Relying solely on average daily rates (ADR) as a pricing guide can be misleading, as your listing may perform better or worse than the average based on its unique features and amenities.

Tools & resources

  • AirExporttool

    AirExport is a free Chrome extension (currently in beta) that can help extract data from AirDNA.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial