Revenue Over Occupancy

73 viewsPublished: December 16, 20231m 0sScore: 88
Pricing & Profitability
intermediate
Dynamic Pricing
Pricing Strategy
Revenue Management
Occupancy
ADR

Summary

This video argues that STR hosts should prioritize revenue and profit over high occupancy rates. The creator suggests that aiming for 60-70% occupancy allows for a higher Average Daily Rate (ADR) and greater overall profit, whereas 90% occupancy often indicates underpricing and leaving money on the table.

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