Market History

PriceLabsMar 1, 20253m 40s145 viewsScore 85
Pricing & Profitability
intermediate
market analysis
occupancy rates
booking window
average daily rate
length of stay
M

Summary

AI-generated

This video explains how to use the Market History tool to analyze short-term rental market performance. Hosts will learn to interpret key metrics like occupancy, booking window, length of stay, and ADR over the past two years to anticipate future trends and inform their pricing and strategy.

Key insights

  • The average booking window for this market is 28 days. In February, it shortened from 14 days in 2023 to 11 days in 2024. Summer months saw a decrease from 49 days in June 2023 to 37 days in June 2024, though August saw an increase from 38 days in 2023 to 44 days in 2024.

Mistakes to avoid

  • Failing to analyze historical market data can lead to missed opportunities in revenue maximization, as trends in occupancy, booking windows, and ADR may not be anticipated.

Tools & resources

  • PriceLabsplatform

    PriceLabs offers a revenue management solution that uses automation and market data to help property managers maximize revenue by managing pricing and restrictions.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial