More Guests Are Asking for Discounts During COVID. How I'm Handling It

Richard FertigAug 20, 20204m 59s4.2K viewsScore 75
Pricing & Profitability
intermediate
discount requests
pricing strategy
dynamic pricing
host confidence
revenue management
M

Summary

AI-generated

Learn how to handle guest discount requests during uncertain times by maintaining your pricing with a standard, confident response. Discover strategies to avoid operating from a position of desperation and leverage dynamic pricing to maximize profitability.

Key insights

  • In markets with high demand and low availability, consider increasing prices rather than offering discounts, especially for last-minute bookings.

Mistakes to avoid

  • Operating from a position of desperation by offering discounts when not financially necessary can devalue your offering and reduce overall profitability.

Tools & resources

  • Beyond Pricingtool

    Utilize dynamic pricing tools to adjust rates daily based on supply and demand, which can significantly improve profitability.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial