The Pricing Strategy Nobody in STR Talks About #shorts

Build Short Term Rental WealthJul 18, 20261m 16s66 viewsScore 92
Pricing & Profitability
advanced
Pricing Strategy
Revenue Management
ADR
Social Media
Direct Booking
M

Summary

AI-generated

This video introduces a strategy for maximizing ADR by combining high-end pricing with active marketing. Instead of just setting prices and waiting for OTA bookings, the creator suggests pricing 25% above the highest competitors for peak dates and then manually driving demand through social media and email marketing.

Key insights

  • By actively marketing, it is possible to operate 52% above the 90th percentile ADR for a market.

Mistakes to avoid

  • Raising prices and 'waiting' for the algorithm to find a guest; high prices require active demand creation to convert.

Tools & resources

  • AirDNAtool

    Market data and percentile tracking for ADR and occupancy.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial