SELL underperformers (& buy cash engines!)

2.2K viewsPublished: June 19, 20214m 9sScore: 81
Pricing & Profitability
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Summary

The presenter discusses that not all places make good STRs. With housing markets at all-time highs, now is a good opportunity to pivot if you have an underperforming STR. The speaker encourages hosts to think about selling underperforming properties while markets are high, using a 1031 exchange to defer taxes, and purchasing properties in the right location to maximize cash flow.

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