Smoky Market Short Term Rentals Market Overview - April and May 2023

106 viewsPublished: July 3, 20235m 11sScore: 75
Pricing & Profitability
intermediate
Market Research
ADR
Occupancy
Revenue Management
Pricing Strategy

Summary

Michael Chang analyzes STR market data for Sevierville, TN using AirDNA, examining occupancy, supply/demand balance, and revenue trends. He observes a moderation in supply growth and a decline in ADR, especially in the mid-range, and advises hosts to avoid panicking and aggressively cutting rates, as booking windows are collapsing and demand is still present.

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