Tactical Strategy: Do This When They Ask for a Discount

100 viewsPublished: September 15, 20230m 59sScore: 80
Pricing & Profitability
intermediate
Pricing Strategy
Revenue Management
Guest Communication

Summary

Al Williamson shares his tactic for handling discount requests. Instead of offering a discount on the entire booking, he proposes a larger, time-sensitive discount limited to the first week of the stay, creating urgency and improving perceived value.

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