Airbnb Market Research: What Your Competitors Are Really Doing

PriceLabsJun 19, 202631m 54s7 viewsScore 88
Pricing & Profitability
intermediate
Dynamic Pricing
Revenue Management
Occupancy
Amenities
Market Research
M

Summary

AI-generated

This video provides a deep dive into using PriceLabs Market Dashboards to conduct granular competitor research. Host Kyle Driskell demonstrates how filtering data by property size, review scores, and occupancy levels reveals specific booking windows, amenity demands, and pricing opportunities that broad market averages hide.

Key insights

  • Cancellation policies significantly impact booking share. In the studied high-end comp set, while 'Firm' was the most common policy, properties with a 'Moderate' policy captured a disproportionately higher share of total bookings.

Mistakes to avoid

  • Benchmarking against the entire city average. This leads to incorrect minimum stay settings (e.g., setting a 2-night minimum for a large home when the high-performing peers are all getting 4-night bookings).

Tools & resources

  • PriceLabs Market Dashboardstool

    A specialized tool for market data, revenue management, and dynamic pricing.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial