Active Listings – Is Your Pricing Strategy Still Relevant?
Summary
AI-generatedThis video teaches short-term rental hosts how to analyze market supply and demand by comparing active listings and RevPAR. It provides strategies for creating accurate comp sets and understanding market trends to inform pricing decisions and maximize profitability.
Key insights
An 'active listing' is defined as a property that was booked at least once in the last year, and it's recommended to filter for properties listed actively for at least 250 days, preferably year-round, for accurate comparisons.
Mistakes to avoid
Continuing to use pricing from previous years without accounting for a significant increase in market supply can lead to lower occupancy and reduced profitability.
Tools & resources
AirDNAtool
AirDNA offers market data, including active listings, and can be accessed on a monthly basis for market research, though it may be more expensive and less accurate than PriceLabs.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial