Profit Over People: The Future of the Cleaning Labor Market Pt 1

Summary

Mila Thee Hostkeyper discusses the critical need for better leadership in the STR cleaning industry, drawing inspiration from the principles in 'Think and Grow Rich.' She argues that cleanliness is the primary success factor for any rental and that neglecting the 'human equation'—through low wages or poor treatment of staff—is a recipe for operational failure. The video advocates for treating cleaning teams as essential partners to ensure long-term profitability and high-quality guest experiences.