I'm a 'Race to the Bottom' Guy for Last-Minute Nights, and My Gross Incomes Are Higher Than Ever.

Summary

Luke Carl from The Short Term Shop leads a live fall pricing session using PriceLabs, focusing on last-minute gap optimization, holiday rates, and strategic pricing for the coming year. Key tactics include setting custom seasonal profiles, manual overrides, and the grouping of properties by location. He also uses multi-calendar and base rate information.